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Recommended Reading

Video in Email Creates Higher Clicks and Conversions
Adding video to email is a powerful way to double and triple the click your call to action in an email campaign might receive. Obviously, this will vary with other elements, but it’s a pretty accepted and tested tactic. Of course the trick you can’t simply slap a YouTube video in an email and send it out. To date, none of the traditional ways of... Read more
Social Networking on Intranets
Through several rounds of research on intranet portals, we've repeatedly reached the same conclusions: When Intranet information architectures are structured according to the org chart, employees have a hard time finding their way around. It's better to structure information according to how people use it, rather than what department owns it.... Read more
Consistent branding for social media marketing
Although there is a large push to jump on the social media marketing bandwagon, most companies and business owners strike out into the great unknown of the online frontier without a social media marketing branding plan. It might seem unnecessary to most business owners; however, the creation of an online branding strategy is one of the most vital... Read more
Social Media Marketing Strategies
There are really so many different ways that you can tie search engine marketing to social media on both the paid search and in the organic search side. Now on the paid side, it's really best to look into those marketing efforts that you are involved in any way across the different channels in your company. For example let's say you're uploading a... Read more
Social Media Marketing... Is it for You?
Internet Marketing is only in it's infancy. So it would be a wise idea for you as a small business owner or entrepreneur to learn as much as you can about Online Marketing techniques that help you get a higher return on your investment. Even though there are an abundant amount of Internet Marketing techniques, I would like to focus on Social... Read more