Video in Email Creates Higher Clicks and Conversions

Adding video to email is a powerful way to double and triple the click your call to action in an email campaign might receive. Obviously, this will vary with other elements, but it’s a pretty accepted and tested tactic.

Of course the trick you can’t simply slap a YouTube video in an email and send it out. To date, none of the traditional ways of creating and viewing video are compatible with email sending. A host of services are cropping up to try to create turn-key platforms that make using video in email much easier, but there are two methods today that many small business folks can take advantage of without too much technical expertise.