Three Strategies for Inspired Holiday Email in Tough Times

The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush.

Already, it's holiday marketing time.

Yet, in recessionary periods, what is normally a festive season is not all sweetness and light—for consumers or retailers. Still, that doesn't mean advertisers can't find ways to add some luster to their email-marketing programs this season.

Especially during down times, here are three ways to make your holiday email shine.