Measuring Social Media Marketing: It's Easier than you Think!
We all remember from Marketing 101, that the ability to measure the effectiveness of marketing activities and calculating ROI is imperative to a company’s go-to-market strategy. While it is quite easy to measure ROI with most traditional marketing channels like print, radio and even search marketing; it’s much more difficult to measure ROI from social media marketing. In fact, just a few months ago; Comscore announced a research and development initiative that is designed to provide comprehensive measurement of conversational media such as blogs, wikis and community-driven social media sites.
Unfortunately, we all know that Comscore studies can take anywhere from 6 months to 2 years to complete; and most marketers probably don’t have that time to wait. So, here are a few things you can do today to measure the effectiveness of social media.