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Recommended Reading

Three Strategies for Inspired Holiday Email in Tough Times
The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, it's holiday marketing time. Yet, in recessionary periods, what is normally a festive season is not all sweetness and light—for consumers or retailers. Still,... Read more
How to Use Facebook for Lead Generation
Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers or B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, businesses have an opportunity to use Facebook to expand their online footprint and engage with customers... Read more
Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard
Your own keyword analytics data is the most valuable marketing asset of your company. No, I'm not just making a ridiculous claim to get your attention. The data contained in the keyword report from your Web-analytics application - which tells you how people are finding your site through paid and organic search - is much more valuable than... Read more
SEOmoz's Biennial Ranking Factors 2009 Released
I'm thrilled to announce that after months of hard work, SEOmoz's biennial Search Engine Ranking Factors is finally launching. Every two years, we survey 100 of the industry's top SEO minds. In 2009, 72 SEOs participated in the data gathering process, answering survey questions that consumed hours of time. The resulting document is an amazing... Read more
Measuring Social Media Marketing: It's Easier than you Think!
We all remember from Marketing 101, that the ability to measure the effectiveness of marketing activities and calculating ROI is imperative to a company’s go-to-market strategy. While it is quite easy to measure ROI with most traditional marketing channels like print, radio and even search marketing; it’s much more difficult to measure ROI from... Read more